Conversion Catalyst: Maximize your Website's Potential
 

•  Understanding conversion rate optimization (CRO).
• Techniques to enhance user experience and conversion paths.
• A/B testing and data-driven decision making. Each course is designed to empower small business owners with the digital skills they need to thrive in today’s market.

The course is taught by industry expert, Skip Wilson, CEO of DRAFT Media Partners. 

Skip Wilson's journey in advertising began at the age of 16 as a copywriter. Over the years, he ventured into web design and entrepreneurship, ultimately founding his own web design business. His career took an exciting turn when he joined the CNN.com iReport team, showcasing his prowess in digital media.
 

Skip's talents and vision led him to Clear Channel Radio, where he played a pivotal role in establishing and expanding the digital division. His dedication and expertise propelled him to the position of Vice President of Digital Media for iHeartMedia.
 

With over a decade of experience under his belt, Skip decided to embark on a new venture, creating DRAFT Media Partners, an advertising execution company that now serves over a hundred clients across four locations. As a bestselling author and the host of "The Advertising Podcast," Skip Wilson continues to make his mark in the advertising world. Outside of work, Skip calls Greenville, SC, home, where he enjoys quality time with his family.